Roopa is a name synonymous with ethical, individual, luxury fashion. The brand’s vision is to respect artisans and artists, giving back while creating something entirely new, beautiful and yet, unexpected. Consciously slow-fashion, each piece in designed in collaboration with skilled craftspeople and centers on beautiful silhouettes, timeless embellishments and a bold attitude to color and print.

A desire to infuse art and the natural environment into the collection has become a strong narrative for the brand, as is heritage and community.

Each Roopa piece is designed as a future heirloom, to be thoughtfully handed down from one generation to the next, reinterpreted over and over again