Hiro Clark came to life in 2014. Salzer calls it a brand for guys. “We were born making t-shirts. Our graphic tees are released in limited editions. When they’re gone we move on.” The fit has been researched to the last detail to deliver definitive classics. Every garment is made from the highest quality 100% cotton.

But who is this Hiro Clark? He is a surfer, a skater, a dropout, a dreamer, a drifter. For those that remember Salzer’s former fashion brand Yoko Devereaux; Hiro is Yoko’s son by another marriage. The name is a play on hero and Clark Kent. What boy doesn’t want to grow up to be Superman?