Delaroq is a line of handbags and accessories that was founded on a philosophy to reduce and simplify.  The products boast luxury level savoire faire and bespoke details which are rooted in creativity and sustainability.  Delaroq regards authenticity as a main value within design, production and communication.

West Coast raised and NYC based designer Jennifer Lyu envisioned a handbag and accessories collection that upholds a clear visual language while supporting environmentally responsible design.  Equal parts dreamer and doer, Lyu brings to this project considerable experience from design roles at Louis Vuitton, Prada and 3.1 Phillip Lim.  She conceived a brand strategy that allows meticulously crafted, unique designs with a purposeful manufacturing process.  Lyu finds inspiration for her designs based on an upcycling concept using materials made available to her.  As most of the raw materials used for Delaroq are excess or stocked items, the products are considered limited edition pieces.