Bon Parfumeur

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Developed by Ludovic Bonneton, former digital director of French beauty brand Yves Rocher, Bon Parfumeur launched with 15 fragrances, numbered from 001 to 901, with labels colour coded by fragrance family.

Developed and produced in France, the scents are designed to be mixed and matched, and each each of the colour-coded products features a three-digit number that corresponds to the ingredients inside.